Stacey Abrams’ playbook to boost Democratic turnout is countered by a new GOP plan from this growing group

ATLANT – EXCLUSIVE: Rival group Stacey Abrams’ successful Organizing to Get the Vote (GOTV) is touting what they say is the “playbook” for countering the democratic advance in swing states across the country in preparation for the 2024 election.

The group — Greater Georgia — was founded in 2021 by former Senator Kelly Loeffler, R-Ga., with the goal of getting more conservatives to register to vote, attracting a more diverse voter roll, and voting with necessary field play. infrastructure, all in an effort to avoid defeats similar to those suffered by Republicans in the state in the 2020 election.

Speaking to Fox News Digital, Loeffler described Greater Georgia’s success in the 2022 midterm elections in each of these areas — everything she says can be emulated in other swing states — as well as the improvements she said Republicans needed to make to make the to overcome the Democrats’ financial and financial problems. organizational benefits.

“We have been a solid red state for over a decade. And what we saw in 2022 was greater margins of victory in our state for our elected officials statewide and we really had the majority in [state] house and the [state] Senate and won more counties in this cycle than in 2020,” Loeffler said.

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She also pointed to Republican victories in all but one race statewide, in which GOP senate candidate Herschel Walker was narrowly defeated by incumbent Democratic Senator Raphael Warnock in a runoff by less than 35,000 votes, though the latter more than $ spent 100 million more. on the run.

She credited the success in part to Greater Georgia recruiting nearly 1,000 grassroots volunteers, registering more than 36,000 new voters, and holding 26 community roundtables to recruit more conservative voters. diversified, which she explained in the organization’s annual report after the midterms.

When asked about Abrams’ GOTV organization, “Fair Fight,” and how it managed to help elect Democratic Senators Warnock and Jon Ossoff, and hand over the state to Biden in 2020 over former President Donald Trump, Loeffler said that he fell for his ability to organize and effectively fund a mass mobilization of voters on the field.

“When we looked at the landscape after the 2020 cycle, I saw a lack of organization and activism on the ground. Now there was a huge number of people involved and mobilizing,” she said.

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Former Sen. Kelly Loeffler, R-Ga., speaks at a launch event for Greater Georgia on February 21, 2021 in Atlanta.
(Great Georgia)

“But what we need is organization. And that’s what we’ve seen. Being represented on the left was not just massive funding, but massive ground play, mobilizing contacts with voters. And so I decided to replicate that after leaving the Senate in 2021 to make sure what happened to us in 2020 never happens again in this state,” she added.

Loeffler explained that she meant not only to mobilize on Election Day, but to build that same infrastructure outside of an election year—in this case, in 2023 with 2024 in mind.

She pointed out that while Georgia was still a red state in terms of values ​​and interim electoral success, it was also “vital” to recognize it as “a canary in a coal mine” for the rest of the country. because of the changing electorate. , as well as the need to reach these new groups of voters.

“We’ve seen the trends that are emerging, whether it’s younger voters, more diverse voters or independent voters. And we need the infrastructure and awareness to drive that persuasion, this mobilization, this registration and then take them to the polls in 2024,” she said.

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Former Republican Senator Kelly Loeffler and Greater Georgia will host voter registration in July 2022.
(Great Georgia)

Loeffler said one of the biggest lessons from Georgia Republicans’ overall success in 2022 was that Greater Georgia proved that a ground game could overcome the “money wall” of Democrats pouring in from blue states, a problem faced by Republicans in other battleground states. also faced.

She later added that Republicans around the world could benefit from being data-driven to maximize the reach of potential voters.

“We need to understand where those profit margins are, where the committed voters are and whether we are reaching them. Are they registered? Are they engaged? Do they vote? And what can we do to convince them?” said Loeffler.

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“It is a very data-driven exercise. It’s not just about relying on the surveys or the modeling work, but it’s about doing the work on the spot, being on the doorstep and making sure that until Election Day we lead the chase on the ballot boxes until this is complete,” she said. .