Disney+ Hotstar registers new live viewership record

Disney + Hotstar registered a new peak currency during the India vs Australia World Cup final on November 19.

The India vs Australia World Cup final registered the highest live viewership ever on Disney+ Hotstar. Image: X

Disney + Hotstar registered a record 5.9 crore concurrent viewers during the Cricket World Cup final between India and Australia at the Narendra Modi Stadium in Ahmedabad on Sunday.

World Cup India vs Australia Live

The remarkable victory came in the 10th over of Australia’s 241-run innings. It surpassed the previous record of 5.3 crore live viewers registered during the semi-final between India and New Zealand on 15 November.

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The streaming service is offering free viewers of World Cup matches in non-HD format. The service has also previously offered a free streaming option for the World Cup and Asian Cup. The move comes after JioCinema also streamed Indian Premier League (IPL) matches for free.

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“We believe that making the Asia Cup and the Men’s Cricket World Cup available to a wider audience will help us grow the entire ecosystem,” said Sajith Sivanandan, head of Disney + Hotstar, announcing the t -transfer for free streaming in June 2023.

Disney + Hotstar is struggling to contain its subscriber losses, with 23.7 million paying subscribers disappearing in a year. The service’s overall subscriber base has fallen to 37.6 million for the quarter ending September 2023, from a high of 61.3 million in October 2022.

The decline in subscribers can be largely attributed to Disney + Hotstar losing its biggest holdover to Viacom’s JioCinema18. IPL and HBO content is now migrated to JioCinema.

In the match itself, India scored 240 runs and started well in defence. David Warner, Mitchell Marsh and Steve Smith departed relatively cheaply to go 47/3. But Travis Head and Marnus Labuschagne steadied the ship after her. Australia are targeting a record sixth World Cup title.

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