Facebook to pay record $725 million for Cambridge Analytica scandal
In 2018 it was on Facebook several lawsuits filed in connection with the scandal Cambridge Analytica. This company had to use data from the social network Facebook without the users’ consent for their profiling and targeted efforts to influence their opinions, e.g. on political issues. This should have played its role, for example, in the presidential elections of the United States in 2016, when Donald Trump won. To what extent his victory was due to this scandal, we will never know. This data has also been used in many other countries, including ours.
According to the lawsuit, the data of 87 million Facebook users was misused in this way, and the company continues to deny its wrongdoing. Still, it says it has taken many different measures to protect the privacy of its users in the years since the scandal broke, which in light of subsequent events may appear empty words. Besides minor errors in the code, there was, for example, a VPN that, instead of protecting the user from being tracked, tracks the user himself, and that Facebook (today Meta) does not take users’ privacy so seriously . also shown by its attitude towards tracking tools in the iOS and iPadOS operating systems. Here he repeatedly warns against a decrease in income due to the possibility of banning tracking on these platforms (and he is right about this, it threatens not only Facebook, but also, in the form of limiting the cookies of the tracking and other tools, eg media on the Internet), however, the problem is not that he warns, but in the fact that a lawsuit is already hanging around his neck for trying to escape these rules.
There is now an out-of-court settlement in only one of the cases since 2018. When it will pay a record settlement of $725 million, which will now be the largest amount ever paid in a class action regarding a violation of user privacy. To put this amount in context, this is about 2.5 days of income, however, in the case of net profit, this will already eliminate 2 weeks of management.
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