Mariah, 54, who makes millions a year from the song, is fronting the Victoria’s Secrets Festival campaign.
The video shows her being embedded in a block of ice and a clock falling down from 11.59pm on 31 October. The star traditionally “sets” itself every year on November 1 for the season.
And in the ad, Halloween characters, including Ghostface from Scream, use hair dryers to free her.
As they succeed, Mariah sings “It’s time!”, prompting the ice to crack. She comes to light while playing her multiple chart topping song. She picked and modeled her favorite undies from the collection, including corsets and camisoles.
All I Want For Christmas Is You was originally released in 1994 but was kept from the No1 slot by Stay Another Day on East 17. Mariah, who claims she started writing it on a Casio keyboard, hit the top of the UK chart just before Christmas 2020.
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