It’s Salman Khan day. After such a long wait, Tiger 3 finally hit the big screen on November 12. Starring Salman Khan, Katrina Kaif, and Emraan Hashmi, the action-thriller is the sequel to Ek Tha Tiger and Tiger Zinda Hai and the fifth installment of YRF. Universe Spy. As all eyes are on Tiger 3’s box office report, YRF recently explained why the makers decided to release the much-awaited film on Diwali, which seems to be the ‘weaker day’.
Speaking to India Today, YRF’s Vice President of distribution, Rohan Malhotra revealed the strategy behind the decision and said it was similar to what they did during the release of Shah Rukh Khan’s Pathaan. For those who don’t know, Pathaan is a part of YRF Spy Universe and also featured Salman Khan in a cameo role.
YRF explains why they are releasing Tiger 3 on Diwali
Malhotra said that YRF does not follow the traditional route and believes in the stardom of superstars. “I always believe that it’s fine to do the traditional thing and there’s no need to reinvent if it’s not necessary. In this case, however, what came to our mind was that it is important for us not to look at the opening day numbers but to focus on what will benefit in the end, and in the case of Tiger 3, we felt sure that there was progress. on Laxmi Puja Day, which is considered the weakest day to release a film, it would be more suitable for our film,” he said.
“This came to us for the simple reason that we had a film like Pathaan at the beginning of the year. If we had followed the usual route, we would have released the film on Republic Day, where we had certain numbers. But at YRF, we focused on the life cycle business of the film and came a day earlier. It worked like a dream. We got crazy numbers. It came from a simple belief that we had made a good film with a superstar, Shah Rukh Khan and Adi, and all of us at YRF believed in his stardom,” said Malhotra.
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