Sosandar goes bricks-and-mortar in deal for sales in Sainsbury stores

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(Alliance News) – Sosandar PLC on Monday said it will start selling a collection of its products through J Sainsbury PLC supermarkets.

Sosandar is a women’s clothing retailer based in Wilmslow, Cheshire, England.

The contract will start online only before expanding to select physical Sainsbury’s stores later in the year. The partnership marks Sosandar’s first in-store presence, enabling it to become a “truly omnichannel retailer”.

This will “[further diversify] its route to market and [increase] brand awareness across its target demographic, while driving sales growth and [profit before tax],” said Sosandar.

“This new relationship comes after a record period of trading with our existing third parties and is testament to the strength of our brand and product range as it continues to resonate with customers,” said Co- Chief Executive Officers Ali Hall and Julie. Lavington.

The company said that year-to-date sales from online partnerships with John Lewis Partnership, Marks & Spencer Group PLC, The Very Group, and JD Williams were “extremely strong, with a record quarter delivered through third parties in -the third quarter of the financial year 2023. .” Sosandar’s financial year ends on March 31, with its third quarter running from October to December.

Sosandar shares were 10% higher at 23.15 pence each in London on Monday morning.

By Tom Budszus, Alliance News reporter

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