The day Salman Khan fans and the world learned that Tiger 3 is releasing not only on Sunday but also on the first day of Diwali (the day when many do Lakshmi Pujan in the evening), all hell broke loose. Debates have been initiated among SK fan clubs and the ‘Twitter trade experts’ as to why Yash Raj Films is ruining all chances to score the humungous day 1.
Many comments started floating around, saying that the makers should have released it a day later on a Monday, a national holiday, or on a Saturday (which could take advantage of a weekend). But, YRF remained confident and decided to do exactly what they did with Shah Rukh Khan’s Jab Tak Hai Jaan, which released on the first day of Diwali (Tuesday, November 13) back in 2012.
Shah Rukh Khan’s film made around 15 odd crores on the first day of Diwali back in 2012, which would be around 33-35ish crore today (adjusting for inflation), and that is huge . So if YRF has cracked the formula once before, why do you think they’ll get it wrong this time?
YRF Vice President – Distribution, Rohan Malhotra, has now come forward to break the silence on the release date controversy, explaining the decision to release the film on what many are calling its ‘weakest day’ because it will not bring Salman Khan. going on overkill with a 50-60 crore-kinda day.
The ‘Pathaan’ formula for Tiger 3?
While chatting with News18, Rohan talked about how confident they are about Tiger 3, and they are confident that Salman Khan’s stardom will be huge with it. He also gave the very recent example of Shah Rukh Khan’s (also YRF) Pathaan, which released on January 25, missing the Republic Day, national holiday release.
Shah Rukh Khan’s stardom hit the big time!
He agreed that they could quickly release Pathaan on January 26, which earned huge numbers, but they felt the urgency of Shah Rukh Khan’s fans to watch the film and decided to milk the same. They chose ‘Why even skip one day that could give you some collections by going after the opening day records?’ So, they released the film on January 25, earning an unimaginable 57 crores (all languages) on the first day in India.
YRF is applying the same formula to Salman Khan’s Tiger 3, and they are letting box office records one day to think big and focus on the lifetime collections of the film. Fun fact: Even if it doesn’t release, the film is already the #1 highest grossing film to release on Diwali. This would give the film an extra start in crores, and then on the second day, which would be a national holiday, there would be an unprecedented disaster at the box office.
That’s why Pathaan made 500 crore+, Tiger 3 to follow the same?
YRF’s Rohan also said that the decision to release on 25th January has increased the chances of Shah Rukh Khan’s Pathaan earning 500 crore + & the producers seem to be predicting the same range with Tiger 3 as well, through the same release strategy which implementation.
Salman Khan fans, recently started talking about how their favorite star is a “100% organic star” and Shah Rukh Khan is not. But, is that true? Click here to read our interesting analysis on the same.
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