The Marvel Cinematic Universe is so engrossed that even its famous projects could not shake the ever-increasing sense of apathy, with Loki season 2’s debut on the Nielsen streaming ratings comes with a very significant caveat.
While there have obviously been exceptions to the rule since the start of the Multiverse Saga, they are becoming fewer and further between. Things have become so unhappy The Marvels Success at the expected levels at the box office is by no means guaranteed, and beloved horror star Tom Hiddleston is far from immune either.
Since Disney Plus exclusives are the first time the MCU has gotten a second set of episodes — let alone a follow-up to the acclaimed first season starring a franchise legend — it wouldn’t be it is unreasonable to expect it. Loki bettering its predecessor in terms of audience.
And yet, after accruing 446 million minutes of viewing time over its first three days, the numbers are down 39 percent compared to the 731 million minutes of the opener’s opening stretch. On the other side of the coin, though, it might not be so bad if you compare apples to oranges.
Should The Marvels earn 39 percent less than Captain Marvel from theaters, it would then take home $690 million, which wouldn’t be a net disaster all things considered. Then again, Loki hasn’t been subjected to a constant campaign of negativity, but the evidence is still piling up that Marvel needs to do something to end the discontent.
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