[Profi pune suflet] For strong local communities to carry forward traditional crafts

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To withstand the times, traditions need support, encouragement and concrete actions. They need space and visibility for Romanians to keep them in their lives. They need the soul, think those of the Profs, who put Cthe local community together with the other six pillars of the program Professional puts soul.

The community of local producers needs the contribution of science and the market, the trust of iconic symbols of Romanian society. At the border of these three important entities, the partnership “Creștem comunes” appeared between Profi, the Association of His Majesty’s House and the University of Life Sciences “Mihai I” from Timișoara. It is a way to combine the resources of the three partners to keep alive the cultural-gastronomic heritage and help the local communities to move it forward, through crafts and products that are appreciated for their true value.

Traditions are part of the collective identity, they shape history and the present in the same way, they remind us of who we are, the stages we went through to get here. Their preservation is essential for the culture of a country. Together with important institutions in Romania, Profi preserves the heritage of Romanian crafts and makes space for them in its stores, offering buyers the opportunity to participate in their development, to be part of this effort.

In the editorial series [Profi pune suflet]made in partnership with Profi, we rediscover Romania through the good things that define it and talk about good deeds, special initiatives and stories with soul, the ones we need to change the present into the future we dream of .

We grow communities

Local communities grow and develop with good energy, trust and help from all social actors. In Romania, gastronomic traditions are about to disappear, the only chance to enjoy them in 100 years is to help local producers find a place in the market, despite the challenges. The partnership “Creștem Comunitătie”, made with the Association of His Majesty’s House and the University of Life Sciences “Mihai I” in Timișoara, is an important initiative of the program Professional puts soul.

During the Local Producers Evening event, the three partners signed an agreement to support local producers. The activity took place on December 13, in the Elisabeta Palace, in the capital, and was attended by local producers from around the country, civil society figures, journalists and members of the diplomatic corps. The Custodian Crown and Prince Radu encouraged local producers to continue bringing authentic Romanian products to the market, according to traditional methods and recipes.

“For several years we have been promoting separate partnerships with both His Majesty’s Home Association and the University of Timisoara in order to find the best possible ways of supporting local producers. It is time to come together so that together we can offer more support to these producers, for their benefit and that of the consumers”, she declared. Gaetan PactonGeneral director Profi.

According to the agreement “We grow communities”, Profi puts at the service of local communities innovative services and products, community development programs and projects, but also the organization of events to help promote small producers.

Profi supports small businesses and offers them, in stores, on The Shelf of Local Goodies a special area dedicated to traditional food, local fruit and vegetables, produced by artisan producers, which helps them overcome the challenges they face. With more than 1600 stores present in more than 770 locations, the modern retail chain Profi is the largest employer in Romania and supports the community and local producers through a series of initiatives important, part of the program Professional puts soul.

“Traditional Romanian products of good quality deserve as much support as possible. Through the agreement signed today with these two strong partners who represent both science and our market, we encourage local producers to keep our beautiful culinary traditions as unchanged as possible.

This summer, in Apoș, on the initiative of Profi, I felt again how tasty local Romanian products are; we propose that in the spring we also organize a fair of local producers in Săvârsin Castle in order to promote them and give them as many reasons as possible to continue our wonderful traditions here in the country”, he said. Her Majesty MargaretCustodian of the Crown of Romania.

The traditions that keep the Romanian gastronomic culture alive

The partnership made by Profi, His Majesty’s House Association and the University of Timișoara aims to strengthen the development of local communities and resources. The “King Mihai I” University of Life Sciences in Timișoara supports the process with its expertise in agricultural research and the indispensable information resources for achieving food safety and education of agricultural methods.

“Our university has a rich treasure of resources that we now put at the disposal of local producers in such a way that they can not only access the European funds they need to carry out their tradition and valuable experience, but also to cope well in new markets, ” he said Professor Cosmin Alin PopescuRector of the University of Life Sciences “Mihai I” from Timișoara.

The trades, crafts and traditions that keep Romanian gastronomic culture alive are, therefore, preserved and promoted in Profi stores, but also through a series of authentic events, which value them, as they deserve.

The Apoș Festival is another Profi initiative to promote and support local producers and communities that carry out ancient crafts. Organized by Profi in the Saxon village in the heart of Transylvania, with a history of 700 years, the event is representative of the way the brand celebrates local communities. Her Majesty Margareta, Custodian of the Crown of Romania, and Prince Consort Radu, were present this year at the festival, where more than 1000 visitors and 25 local producers participated.

Profi puts the soul in the community and offers artisans the opportunity to sell their products in safe conditions, and buyers have the chance to enjoy authentic tastes and support, in turn, traditions Romanians.

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