Maya Rudolph replaces spokescandies : NPR

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M&M’s stop in its speakers comes after a right-wing backlash to changes to Green and Brown M&Ms and the addition of Purple M&M.

Twitter/Screenshot from NPR


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Twitter/Screenshot from NPR

M&M’s stop in its speakers comes after a right-wing backlash to changes to Green and Brown M&Ms and the addition of Purple M&M.

Twitter/Screenshot from NPR

M&M’s spokescandies — the cartoon versions of the candies featured in the ads — will be discontinued indefinitely. The move comes after Fox News’ Tucker Carlson spent months attacking minor branding changes in some of the characters as “woke”. Maya Rudolph, comedian and actor, will take their place.

Carlson, who spends much of his time telling viewers that he is a champion of the victims of cancellation culture, has waged a culture war campaign against sweets until they have been, literally, canceled — at least for now.

After the Brown M&M swapped its stilettos for lower block heels and the Green M&M traded in go-go boots for sneakers, Carlson declared that “M&M’s won’t be satisfied until every last cartoon character is profoundly unattractive and totally androgynous,” and that when “you’re completely turned off, we’ve achieved equity.”

When announcing the move away from the colorful characters, M&M’s he tweeted Monday: “We weren’t sure if anyone would even notice” the previous change in speaker. “But now we get it – even candy shoes can be polarizing.”

In response to the tweet announcing the pause, Skittles he tweeted, “Our thoughts go to the speaker.” Skittles and M&M’s are owned by the same parent company, Mars Wrigley.

Last fall, M&M’s introduced a new Violet character, who Carlson derided as “obese” on his show. The Purple M&M is roughly the same size and shape as its male Yellow and Blue counterparts.

Rudolph will debut as M&M’s new spokeswoman during the Super Bowl, a move Mars Wrigley says was already underway. Rudolph is a biracial woman who raised funds for Kamala Harris (not to mention portraying the vice president on Saturday Night Live) and other Democrats who are usually the subject of Carlson’s ire.

“We are confident that Ms. Rudolph will channel the power of fun to create a world where everyone feels like they belong,” said M&M’s.

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