Mamaearth IPO: What does the latest GMP signal ahead of listing; check key details

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Mamaearth IPO subscription

Mamaearth’s parent Honasa Consumer IPO opened for subscription on Tuesday, October 31, and closed on Thursday, November 2.

Mamaearth IPO was fully booked on the last day, after struggling for the first two days. Within the first hour of opening, the employee and qualified institutional buyer (QIB) shares were oversubscribed. In the latter part of the day, the retail section was gradually fully booked.

Also Read: Mamaearth IPO Allotment: Latest GMP, steps to check allotment status

Mamaearth IPO was subscribed 7.61 times on day 3. Mamaearth IPO retail investor share was subscribed 1.35 times, NII portion was subscribed 4.02 times, and Qualified Institutional Buyers (QIB) portion was reserved 11.50 times, and employee portion was subscribed 4.87 times.

On day 2, Mamaearth IPO is 70% subscribed on day 2, while the issue was 13% subscribed on day 1.

Also read: Mamaearth IPO day 3 Highlights: Issue subscribed 7.61 hours; retail, QIB, employee’s share fully booked

The company reserved not less than 75% of the shares in the public issue for QIB, not more than 15% for NII, and not more than 10% for retail investors. Discount of 30 per equity share is being offered to eligible employees bidding in the employee reserve section.

Let’s check what does Mamaearth IPO GMP today signal before listing.

+31, like the previous session, is the Honasa Consumer IPO GMP or gray market premium. This indicates that Mamaearth’s share price was trading at a premium 31 in the gray market on Monday, according to

Taking into account the upper end of the IPO price band and the current premium in the gray market, the estimated listing price of Mamaearth’s share price was shown at 355 apiece, which is 9.57% higher than its IPO price 324.

Based on the gray market activities of the last 15 sessions, the current GMP ( 31) showing signs of a strong listing. The GMP is the lowest 0, although the GMP is the highest 47, according to analysts.

Also read: Mamaearth IPO offer ends today: GMP check, subscription status and what brokers advise

A ‘grey market premium’ indicates the willingness of investors to pay more than the issue price.

Mamaearth IPO details

Mamaearth’s IPO consists of an offer for sale (OFS) of approximately 4.12 crore shares and a fresh issue of shares worth. 365 crores. Promoter Honasa Varun Alagh will sell 3,186,300 shares at the IPO and up to 100,000 shares by his wife Ghazal Alagh. Several other shareholders, including Kunal Bahl, Shilpa Shetty Kundra, Rishabh Harsh Mariwala, Fireside Ventures Fund, Sofina, Stellaris, and Rohit Kumar Bansal, will be selling their stakes in OFS.

Also read: Mamaearth IPO Day 2 Highlights: Issue 70% subscribed at end of day 2; retail share reserved 62%

The company intends to use the net proceeds to finance the following goals: advertising costs to raise exposure and awareness of the company’s brands; the amount of capital the company will need to raise new EBOs; financial support for the establishment of new salons by the company’s subsidiary, Bhabani Blunt Hairdressing Private Limited (BBlunt); general corporate objectives; and unidentified inorganic acquisition.

Also Read: Mamaearth IPO: Seven mutual funds invest through 19 schemes 253 crore in anchor portion

The lead book-running managers of the Honasa Consumer IPO are Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, JM Financial Limited, and JP Morgan India Private Limited. Kfin Technologies Limited is the registrar of the offer.

Disclaimer: The above opinions and recommendations are the opinions and recommendations of individual analysts, experts and brokerage firms, not of the Mint. We encourage investors to check with certified experts before making any investment decisions.

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Updated: 06 November 2023, 09:20 AM IST

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