How the Hama PASSION TURN headphones launch campaign was seen, the first headphones in Romania that turn into portable speakers

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The Parents’ Agency prepared the entry into the Romanian market of the new headphone technology TURN OF THE PASSION Hama through a unique Digital PR campaign! A number of tiktokers and lifestyle influencers from Romania had a pleasant experience of #unboxing, and the positive response vis-à-vis the product did not take long to appear.

Each influencer received a personalized box containing a sweet surprise (muffins decorated with musical notes and HAMA-branded marzipan stars) and… Da-dam!… the new Hama PASSION TURN headphones, first headphones that turn into a portable speaker!

“It was a real pleasure to send such a PR KIT to the Influencers. We constantly do campaigns like this and it is extremely “nutritious” when we receive positive feedback after the campaigns. Anyone who has tested the headphones TURN OF THE PASSION Hama they were surprised by the impeccable sound quality, full and balanced, but also by their ability to become portable speakers”, he declares. Adrian JordanAccount Manager the Parents’ Agency.

“With an ergonomic design, the new headphones offer great wearing comfort, they are equipped with ear cushions and an adjustable band that can adapt to the shape of the head. Therefore, the user can enjoy a pleasant experience over long periods of use. The surprise element of the headphones is however represented by the innovative 2-in-1 system, which allows users to turn them into a portable speaker and thus enjoy musicof quality and in the company of their friends, declare Adelina PanaitMarketing Manager Hama Romania.

In addition to the #unboxing component, the agency also managed the transmission of information related to the launch for technology, lifestyle news and business press in Romania.

The campaign team:
Adelina Dondorici, Head of @The Parenthood Agency
Adriana Iordan, Account Manager @The Parenthood Agency
Magad Câmpeanu, Account Manager @The Parenthood Agency
Adelina Panait, Marketing Manager @ HAMA ROMANIA

Agentia The Parenthood specializes in PR and Influencer Marketing. The agency’s clients include: Hama Romania, Disney Romania, MAGNA Pharm Romania, Danone Romania, The Family Butchers, Ewopharma Romania, Laboratoires THEA, ND Medhealth Romania, GN Group (JABRA), Topfer Romania and many other brands and companies.

Source: Qads from

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