There are two measures to recover the airline industry to pre-covid heights. First, data shows that the 1.1bn seats on sale worldwide in July and August were only marginally lower than levels in 2019. Seasonal observers focus on a second, more subjective measure: the number of announcements new or resurrected airlines with unlikely, dubious owners. questionable business models or niche channels. Entrepreneurs are being drawn back to an industry that has long provided the glamor and excitement of seeing an elm in a flame.
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